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Operational Information Management in Strategy and Operations: A Case of Air Asia to venture into Regional and International Markets 1.0 Introduction This study was intended to analyze the electronic marketing strategy on a selected budget airline based in Malaysia, Air Asia which aims to identify its potential future market segments.
Case Study: AIRASIA AirAsia was launched in 2002 by Tony Fernandes, at the time a pioneer of low-cost flights in Asia.At first, the company operated three Boeing 737s.In 2004, after a very successful public offering, AirAsia was listed on the Malaysian Stock Exchange and from there grew rapidly.
Before 2001. AirAsia failed to attract enough passengers from Malaysia Airline to establish its own stand in the market. The turning point for AirAsia was in 2001 subsequent to its purchase by Tony Fernandes. Tony Fernandes enrolled low-cost airline experts to restructure the business model of AirAsia.
AirAsia was the first successful low cost airline in the Southeast Asian region. This case study discusses the factors that contributed to AirAsia’s success. It studies the influence of culture and leadership at AirAsia, the factors contributing to its operational efficiency and the strategic orientation of the airline.
AirAsia Business Model 1. Low Cost Carrier A low cost carrier (also known as a no-frills or discount carrier) is an airline that offer low fares but eliminates all “non-essential” services.
AirAsia: A Case Study Essay. AirAsia Berhad (AirAsia) is a leading Low-Cost Carrier in the Association of Southeast Asian Nations (ASEAN) region. AirAsia focuses on providing high-frequency services on short-haul domestic and international routes. The main goal of this paper is to analyse the business strategy of AirAsia as a low-cost airline.
Hybrid business models are an emerging phenomenon that employs market tactics to address social and environmental issues. The B Corp model is one form of a hybrid model, with the first B Corp.
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Airline Company AirAsia has seen the importance of gaining a competitive advantage through maintaining strong cost leadership and differentiation strategies. This report will purport the current business model of AirAsia, along with a comparison to that of its distinctive competitors, and analyze which aspects the airline’s considerable success at present can be attributed to.
Airasia Case Study Essay AirAsia was initially launched in 1996 as a full-service regional airline offering slightly cheaper fares than its main competitors. Unable to stimulate the market or attract enough passengers, the company was beset with major financial troubles.
AirAsia group had a fleet of 42 aircraft, of which 25 were operated by AirAsia,10 by Thai AirAsia, and eight by Indonesia AirAsia. The group's fleet is planned to increase to 83 aircraft .AirAsia has been taking delivery of one to two new Airbus A320s per month since December 2005, as part of its purchase commitment for 100 new A320s, and has an option to purchase a further 40 A320s.
India’s airlines, LCC and FSC, must review their business models, maybe creating space for AirAsia The structure of India ’s airline market is expected to change significantly in coming months as carriers revisit their business models in order to restore industry viability.
